Is Akorn Media the right partner for my business?

Our management services are ideal for businesses with monthly Google Ads budgets of $25K or more, where expert oversight drives significant ROI. We specialize in DTC brands but also work with companies across e-commerce, technology, legal, and healthcare. If you're ready to scale with precision and impact, we're the partner you need.

When should I hire a dedicated Google Ads agency instead of managing campaigns in-house?

You'll benefit most from a dedicated Google Ads agency when either 1) your monthly ad spend surpasses $25K, 2) you need advanced strategies to reach ambitious growth goals, or 3) your in-house team struggles to improve performance. An expert search partner like Akorn Media brings years of experience, proprietary tools, and hands-on oversight to scale your campaigns, maintain profitability, and free up your internal resources.

Why do I need a Google Ads management expert?

Managing Google Ads requires more than just setting up campaigns. Without expert management, mistakes like overspending, poor targeting, or underperforming ads can cost you thousands. At Akorn Media, we provide expert oversight and proven strategies to avoid costly errors and ensure your campaigns deliver results.

What does Akorn Media include in its Google Ads management?

Akorn Media provides end-to-end paid search campaign management, including keyword research, ad copy creation, campaign implementation & tagging, budget management, performance monitoring, and landing page recommendations—all focused on improving ROI.

How much does Akorn's Google Ads management services cost?

Our pricing depends on the size and complexity of your campaigns. We offer fully managed services for larger budgets and consulting options for smaller campaigns. Contact us to discuss your needs and get a custom quote.

How do I increase ROAS in my Google Ads campaigns?

To boost your return on ad spend (ROAS), focus on targeting the right keywords, refining your ad copy, and optimizing landing pages for higher conversion rates. Regular A/B testing of your ads and bids helps identify top performers and scale them. At Akorn Media, we use data-driven strategies and continuous optimization to consistently deliver above-industry ROAS benchmarks for our clients.

How can I reduce my customer acquisition cost (CAC) with Google Ads?

Lowering your CAC involves improving your targeting strategy, refining your keyword lists to focus on buyer intent, and testing ad variations to raise click-through and conversion rates. We also recommend adjusting bids and negative keywords to eliminate wasteful spend. At Akorn Media, we've helped businesses cut acquisition costs by up to 25% through precise targeting and ongoing campaign optimization.

What's the best way to optimize my Google Shopping Ads for higher conversion rates?

Effective Google Shopping optimization starts with clean product feeds that include descriptive titles, accurate product categories, and high-quality images. From there, segment your campaigns by product type, test bidding strategies, and continuously analyze performance metrics like ROAS and CPA. Our team at Akorn Media fine-tunes product data and campaign structures to drive more sales at lower costs.

How do I choose the right keywords for Google Ads campaigns that actually convert?

Start by researching high-intent keywords closely tied to your product or service. Use tools like Google's Keyword Planner or third-party platforms to identify terms with promising volume and lower competition. Then, refine your keyword lists based on real-time performance data, adding negative keywords to reduce wasted spend. At Akorn Media, we align keyword strategies with your brand's unique selling points, ensuring you attract not just clicks, but conversions.

Why aren't my Google Ads converting, and how can I fix it?

If your Google Ads aren't converting, it could be due to poor keyword targeting, irrelevant ad messaging, slow-loading landing pages, or lack of proper tracking. Start by reviewing your keywords, updating your ad copy to match user intent, speeding up page load times, and ensuring conversion tags are set up correctly. At Akorn Media, we conduct a full account audit to pinpoint the exact issues and implement proven fixes that deliver measurable conversion improvements.

How does Akorn Media improve ROI for Google Ads campaigns?

We specialize in maximizing ROI by using data-driven strategies, precise targeting, and continuous optimization. By focusing on high-performance campaigns and eliminating wasteful spending, we ensure your ad spend delivers measurable business growth. Our expertise allows us to safeguard your budget and turn paid search into a sustainable growth engine.

What makes Akorn Media different from other Google Ads managers?

At Akorn Media, you work directly with a seasoned expert who brings 15 years of paid search experience to your campaigns. We combine the strategic expertise of a top agency with the dedication and attention to detail of an in-house employee. Our intentionally slim client roster ensures every account gets the care and precision it deserves.

Why should I switch from my current Google Ads manager to Akorn Media?

If you're experiencing overspending, poor targeting, or underwhelming results, it's time to switch. At Akorn Media, we bring 15 years of experience, a proven track record, and a hands-on approach to ensure your campaigns deliver maximum ROI and sustainable growth.

How long does it take to see results with Akorn Media?

Many clients start seeing improvements in their Google Ads performance within the first 30 days. However, long-term success comes from continuous optimization, data-driven strategies, and ongoing adjustments to maximize ROI and drive sustainable growth.

How does Akorn Media measure success in paid search campaigns?

We measure success by tracking key performance indicators (KPIs) that align with your goals, such as return on ad spend (ROAS), customer acquisition cost (CAC), and conversion rates. Our data-driven approach ensures that every campaign is optimized to deliver measurable results.

How does Akorn Media ensure my campaigns are aligned with my business goals?

We take the time to understand your unique business objectives and develop customized strategies that align with your growth goals. Regular strategy calls, performance reports, and collaborative planning ensure your campaigns are always on track to deliver the results you need.

Turn more of your Google Ads spend
into profitable growth.

We cut wasted spend, invest where Google Ads creates new customers, and move budget toward what makes the business more profitable.

For ecommerce brands and service businesses with multiple locations spending $20K+ per month on Google Ads.

Book a Strategy Call →

15 yearsPaid search experience behind Akorn

Up to $10M/monthPaid search budgets managed

12+ yearsOne Google Ads client relationship

15 yearsPaid search experience behind Akorn

Up to $10M/monthPaid search budgets managed

12+ yearsOne Google Ads client relationship

Quick answer

When Google Ads looks fine, but growth is harder to explain.

ROAS can look healthy while profit says otherwise. Spend can rise without revenue following. Google can optimize toward actions that are easy to generate instead of outcomes the business actually values.

Akorn is a Google Ads management firm for established ecommerce brands and service businesses with multiple locations. We find where the account is creating value, where it is wasting money, and what deserves the next dollar.

Founded by Annie Lee, Paid Acquisition Architect. Based in Irvine, California.

Our Testimonials

You shouldn’t have to manage your Google Ads agency.

Your agency should bring you the problem, the recommendation, and the reason; not another task for you to solve.

Brands that have trusted Akorn with their growth.

Our Edge

Senior direction

Strategy and the decisions that affect performance stay close to experienced Google Ads leadership

Focused execution

A dedicated team builds, monitors, and reports without your account disappearing into layers of account management.

Systems that keep watch

Recurring checks and data work run consistently so problems and opportunities are caught sooner.

Written decisions

When we override Google or make a strategic change, we document what changed and why.

Our Services

The Akorn Standard of Care

Google can run more of the account than ever. It still won’t steer itself toward your profit.

Good management defines what success means, what Google should optimize toward, where it should not spend, and how quickly someone notices when something goes wrong.

data and analytics graph, chart, statistics, hand, gesture, presentation, project, business

Agree on the business result that would justify spending more—purchases, bookings, qualified leads, new customers, margin, or another real outcome.

Audit conversion actions and values so Google optimizes toward real business outcomes instead of misleading activity.

Define where Google should not spend: irrelevant searches, poor placements, weak products, or traffic that does not fit the business.

Set the role of Search, Shopping, PMax, Demand Gen, brand, and other campaigns instead of forcing everything toward one ROAS target.

Run recurring checks on queries, budgets, pacing, feeds, tracking, and performance changes before problems sit unnoticed.

If the ads are bringing the right people but the offer, landing page, or sales process is holding performance back, we tell you and measure what changes.

See where your
Google Ads budget
could work harder.

Book a Strategy Call →

We’ll look at what you’re spending, what you’re trying to grow, and whether Akorn sees a better path.

Who we are

Built on experience managing Google Ads at serious scale.

Akorn Media was founded in 2020 by Google Ads expert Annie Lee after years managing paid search for Fortune 500 companies, high-growth brands, and budgets up to $10M per month.

Akorn turns that experience into a company-wide way of working: senior strategy stays close to the account, recurring monitoring is systemized, major decisions are documented, and clients get recommendations they can act on.

The goal is not to make every campaign look perfect inside Google. It is to make Google Ads work better for the business.

Experience behind Akorn

Selected brands from Annie Lee’s paid search career.

frequently asked questions

Questions worth asking your Google Ads agency.

We look at what the spend is doing for the business: customer acquisition, revenue, margins, lead quality, new-customer growth, and the role each campaign is supposed to play.

Not always. Some campaigns capture existing demand efficiently. Others create demand and bring in new customers. We judge performance based on the job the campaign is supposed to do.

Search terms, budgets, tracking, conversion actions, feeds where applicable, campaign changes, pacing, and meaningful performance shifts. Active monitoring should be part of the service, not something that waits for the monthly meeting.

Akorn combines senior strategy with a focused execution team and systems that handle recurring monitoring and data work. The goal is senior oversight without making every task depend on one person… or passing your account through layers of account management.

We begin by understanding what result would justify more budget, then review the account, conversion signals, and major sources of waste or risk. From there, we build the monitoring and decision rules around how your account should actually be managed.

We’ll tell you. Ads determine who arrives, but the landing page, offer, sales process, or tracking may be what is holding performance back. We identify those issues and measure what happens after your team makes the change.

We use them to process more information, run recurring checks, and reduce repetitive manual work. That gives experienced people more time for analysis, decisions, and execution. People still make the calls that affect the business.

social media and communication message, confirm, checkmark, paper, airplane, mobile, phone

Confused about Google Ads or how we work?

If you can’t find your answer here, let us know so we can help.

Let’s Chat

Find out where your Google Ads budget could work harder.

Tell us what you’re spending, what you’re trying to grow, and where performance is getting harder to explain.

If we see an opportunity, we’ll tell you where we’d start. If we don’t think Google Ads is the right growth lever, we’ll tell you that too.

Turn more of your Google Ads spend
into profitable growth.

Sormeh Shadbakht

Founder & CEO

Plenish

Mike Goldberg

Vice President

The Vault Pro Scooters

Michael Lubin

Founding Partner

Lubin Pham + Caplin LLP

Angel Xie

VP, Marketing & Communication

Ideanomics

Kyle Evans

CRO Manager

Empire Today

Aron Lewis

Growth & Marketing Lead

Peckwater Brands

Turn more of your Google Ads spend into profitable growth.

15 yearsPaid search experience behind Akorn

Up to $10M/monthPaid search budgets managed

12+ yearsOne Google Ads client relationship

15 yearsPaid search experience behind Akorn

Up to $10M/monthPaid search budgets managed

12+ yearsOne Google Ads client relationship

When Google Ads looks fine, but growth is harder to explain.

You shouldn’t have to manage your Google Ads agency.

Sormeh Shadbakht

Founder & CEO

Plenish

Mike Goldberg

Vice President

The Vault Pro Scooters

Michael Lubin

Founding Partner

Lubin Pham + Caplin LLP

Angel Xie

VP, Marketing & Communication

Ideanomics

Kyle Evans

CRO Manager

Empire Today

Aron Lewis

Growth & Marketing Lead

Peckwater Brands

Senior Google Ads expertise without traditional agency bloat.

The Akorn Standard of Care

See where your Google Ads budget could work harder.

Built on experience managing Google Ads at serious scale.

Experience behind Akorn

Questions worth asking your Google Ads agency.

Find out where your Google Ads budget could work harder.

Turn more of your Google Ads spend
into profitable growth.

See where your
Google Ads budget
could work harder.