CASE STUDY | ECOMMERCE • MATURE
How an Extreme Sports Retailer Ruled as the Unrivaled #1 Brand for a Decade
The Vault Pro Scooters (TVPS) is a renowned and esteemed brand among pro-scooter enthusiasts, consistently holding the crown as the number one brand in the niche market.
Established in 2012, TVPS aims to be an integral part of the local community, providing riders with a comprehensive hub for all their scooter needs and a space to express their creativity. Today, TVPS is known around the world and has the widest selection of pro scooter brands in the United States, making it the ultimate shopping destination for fans.
Great communication, insightful, and well-focused on business’s needs. I would always recommend Akorn to anyone as my first choice.
THE VAULT PRO SCOOTERS
With a commitment to five essential factors: incredible selection, knowledgeable staff, expert maintenance and repairs, seamless installations, and a fun environment, TVPS quickly rose to prominence. They saw untapped potential in the growing pro-scooter market and jumped at the chance to capitalize on its local success.
After opening a thriving storefront in Los Angeles and launching a comprehensive website that mirrored its in-store experience, TVPS recognized the potential for its expansion to cater to scooter enthusiasts across the globe.
TVPS sought to strengthen its position and needed a knowledgeable partner to help navigate the digital space.
To uphold its position as the top brand in their niche industry, Akorn collaborated with TVPS to develop a dynamic strategy that would ensure exceptional success for the brand, both in the present and amidst unforeseeable market shifts.
The strategy centered around three key components, which were employed and interchanged as needed based on consistent performance analysis and market trends:
Expanding Market Impact
Recognizing the importance of awareness campaigns in engaging with our target audience at all stages of their journey, Akorn adeptly employed strategic and cost-effective approaches to generate substantial and relevant traffic for TheVaultProScooters.com.
Adapting to Market Changes
To stay ahead in the continually evolving pro-scooter market, The Vault Pro Scooters, backed by Akorn’s expertise, meticulously tracked market changes, pinpointed emerging trends, and devised innovative strategies to cater to shifting consumer needs. With Akorn’s rigorous performance tracking, The Vault ensured that their strategies remained in harmony with the latest market insights, thereby enhancing the effectiveness of their campaigns.
Focusing on Conversions and Efficiency
Akorn expertly balanced the growth of TVPS ‘s customer base with campaign optimization, ensuring consistent conversion value and a sustainable CPA. This component was prioritized when market trends called for greater efficiency and higher returns on investment.
of Dollars in Revenue Generated
Return on Ad Spend (ROAS)
Surpassed Key Performance Indicators (KPIs)
By maintaining a dynamic approach, TVPS was able to remain agile and adapt to the ever-changing digital landscape – something which many competitors couldn’t achieve.
With the help of Akorn’s expertise, TVPS has maintained profitability over the past decade. The brand generated millions in revenue, largely because it was able to maintain an average ROAS that is 50% above the target KPI.
Akorn’s adaptable strategic approach continues to enable TVPS to retain its position as the world’s premier retail store in its industry. TVPS and Akorn have demonstrated remarkable agility, able to adapt to market changes and thrive, outperforming competing brands.
The lasting success exemplifies the advantages of collaborating with a reputable digital advertising partner and the significance of crafting a dynamic strategy that aligns with a business’s unique objectives.
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Frequently Asked Questions
Digital advertising offers several advantages for retail stores. It allows businesses to reach a broader, global audience, expanding market reach beyond local storefronts.
Digital advertising campaigns are highly customizable, allowing retailers to target specific demographics based on their interests, behavior, and more. They also provide valuable analytics that can help retailers understand their audience better, refine their marketing campaigns, and adapt to evolving market trends.
In the case of The Vault Pro Scooters (TVPS), digital advertising helped the company maintain its position as the top brand and generated millions in revenue.
Effective retail advertising requires a deep understanding of your target audience and the creation of personalized campaigns to meet their needs and interests.
A dynamic strategy that adjusts based on performance analysis and market trends can also increase effectiveness. Key components might include expanding market reach, continuous improvement through metrics analysis, and a focus on conversions and efficiency.
For TVPS, an adaptable strategic approach that balanced growth and campaign optimization proved successful.
Success in retail marketing campaigns can be measured using various Key Performance Indicators (KPIs). These might include revenue generated, Return on Ad Spend (ROAS), and the success of meeting or exceeding set targets.
Monitoring these KPIs and others relevant to your business and campaign goals can provide a comprehensive view of your marketing campaign’s success. Using this data-driven approach, you can continuously refine your marketing strategies and improve your campaign’s effectiveness over time.
Brands with unique products or services should choose Akorn Media because of its ability to create customized strategies that align with a business’s unique objectives. Akorn’s adaptable strategic approach allows companies to stay agile and adapt to changing market trends.
The collaboration with Akorn can lead to significant success, as demonstrated by the TVPS, where the brand maintained market leadership for a decade, generated substantial revenue, and consistently outperformed competitors.
When you partner with Akorn Media, you can expect a holistic and strategic approach to digital marketing that has been designed to meet your specific business goals. However, it’s important to note that the exact results can vary depending on your business, industry, target audience, and market conditions.
Here are some of the key outcomes that you can anticipate:
Customized Strategies: We deliver strategies that are tailor-made to fit your unique business needs and objectives. Our solutions are not one-size-fits-all; they are carefully designed and adjusted based on your specific market, audience, and goals.
Adaptable Approach: Our dynamic approach allows us to react swiftly and effectively to market trends and shifts in customer behavior. This adaptability helps us ensure that your campaigns remain relevant and successful, even in an ever-changing digital landscape.
Improved Market Reach: Leveraging our expertise in digital advertising, we can help expand your brand’s reach, targeting new demographics and geographies to bring your products or services to a wider audience.
Sustained Market Leadership: Our strategies aim to not only achieve immediate results but also ensure sustained success. Our partnership with TVPS has led to a decade of market leadership in their niche industry.
However, it’s crucial to maintain realistic expectations and understand that digital marketing success often requires consistent effort, time, and a willingness to adapt and refine strategies based on performance analytics and evolving market trends.