With so many digital paths to lead generation these days, it can be confusing which tactics are right for you.

The first step in identifying the best-fit lead generation solution(s) for your business is by defining your budget and timeline. Using the matrix below, you can narrow down which digital tactics are most relevant to you, based on your budget/timeline quadrant.  

lead generation cost and type matrix

Key takeaways: 

📢 Search and social ads like Google Ads, Meta Ads and LinkedIn Ads are generally the quickest way for you to capture qualified leads.  

🌱 Organic efforts like SEO, content marketing, and social media outreach are the most affordable way for you to capture leads, but usually take the longest time to recoup your investment.